AS THE WORLD OF FASHION HAS BEEN CHANGING THROUGH HISTORY, SO HAVE WE, THE INITIATORS OF THE 90'S FASHION SCENE,, HAD TO GROW AND IMPROVE CONSTANTLY. AWARE OF THE FACT THAT SIMPLICITY AND AUTHENTICITY ARE REPEATEDLY REMEMBERED THROUGH HISTORY, LEGENDWORLD WIDE HAS BUILT ITS OWN PLACE IN THE WORLD OF FASHION. OUR CREATIVITY IS NOT EXCLUSIVELY FOCUSED ON LATEST FASHION FADS OR CORE FASHION TRENDS. OUR DESIGN IS ALWAYS CHARACTERISED BY A MODERATE VERSION OF THE TREND PRESENT ONLY AS A HINT OF THE ZEITGEIST. NO MATTER WHAT THE FASHION SCENE REFLECTS, LEGEND WORLD WIDE PRESERVES ITS OWN CONCEPT, FOLLOWS ITS OWN THREAD. IN THAT WAY, WE RESPECT THE PERSONALITY OF OUR CONSUMER WHO VALUES MODERATION AS A SIGN OF DURATION AND QUALITY.

WHEN FACING A NEW CHALLENGE, OUR COMPANY AND OUR BRAND GIVE THEIR MAXIMUM. WE PROMOTE OUR IDEA THROUGH A SERIES OF WELL-PLANNED ACTIVITIES CONSTUTUTING THE PROCESS OF CREATING A GARMENT INTENDED FOR FINAL AND LOYAL CONSUMER. WE BELIEVE THAT OUR CUSTOMER IS NOT VERY DIFFERENT FROM US. OUR NEEDS ARE VERY SIMILAR. FOR BOTH OF US, HIGH QUALITY IS THE KEY TO SUCCESS.

LEGEND WAS FOUNDED IN THE EARLY 90'SAS A REFLECTION OF THE YOUTHFUL STYLE OF THE PERIOD. AT THE TIME, JEANS, JACKET AND A BASIC T-SHIRT WERE MAIN SYMBOLS OF A YOUNG PERSON. THERE WAS NOT A SINGLE YOUTH WITHOUT A FAVOURITE PIECE OF JEANS IN THEIR CLOSET.

A YOUNG PERSON HAD TO INVENT AND CUSTOMIZE EACH PIECE OF CLOTHING IN ORDER TO CREATE HIS OWN ORIGINAL AND LEGENDARY GARMENT. EVEN THOUGH SIMILAR AT FIRST SIGHT, THEY WERE ALL DIVERSE, DIFFERENT. WITH ITS SIMPLICITY, THE FASHION ENCOURAGED YOUNG PEOPLE TO USE THEIR ATTITUDE, CHARM AND INTELLIGENCE TO LEAVE A MARK ON THEIR ERA. LIKEWISE, THE FOUNDER HIMSLEF TURNED HIS OWN LEGEND OF THE ERA INTO THE EPONYMOUS BRAND.

THE DENIM WAS PROCESSED MANUALLY AND THE FIRST PIECES OF THE LEGEND COLLECTION WERE MADE, EACH ORIGINAL IN ITS OWN WAY, AUTHENTIC REPRESENTATIVE OF THE YOUNG PEOPLE. DURING THE FIRST DECADE, DENIM GOT ITS CONTEMPORARIES, THE PIECES THAT EASILY FITTED IN WITH AN OUTFIT, CREATING A LIFESTYLE THAT STILL LASTS TODAY. LEGEND WORLD WIDE WAS BORN. EVERYONE DESERVES ITS OWN LEGEND, AND LEGEND WORLD WIDE IS A PART OF EACH ONE OF THEM.